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6 Levels of Engagement for Online Products

Page history last edited by swanson@... 10 years ago



Albie Hecht CEO World Pants (taken from Ken Auletta's book, Googled)


1) Must be accessible on any device

2) Learn by searching for information about it on the Web

3) Play Games

4) Connect social networks & IM

5) Collect microtransactions for money

6) Create User Generated Content



I think that these can be repurposed:


1) Must be accessible on any device—pretty much the same

2) Learn by searching for information about it on the Web—I think that this just means actively participating with the rest of the Web

3) Play Games—interactive

4) Connect social networks & IM—multiplatform (not just device mobile, but platform mobile)

5) Collect microtransactions for money—pay fines online

6) Create User Generated Content—data flow is a two way street

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